Sociological Survey “A study of Customer Satisifaction and Loyalty to Super Ego Company Products: The consumer Profile
Author: Sagdieva Elvina Azadovna Ph. of Social Sciences, employee of Research Institute of Self-Regulation Possibilities
Results of Sociological Survey " A Study of Customer Satisfaction and Loyalty to Super Ego Company Products: The Consumer Profile"
The survey revealed that customers of the Super Ego company vary in terms of their opinions and views of the products offered, especially the Master Kit. Be that as it may, the general view of the company customer profile is that the customers are loyal to the company and are willing to spread the word. In this regard, the survey’s conclusions can be surmised as:
Customer loyalty
More than half of the respondents said that they had learned about the company and Master Kit from friends, family and acquaintances while a considerable number learned through the internet. Of the interviewed respondents, more than 50% said that they would recommend use of the products to other people. While some were biased because of their business connection to the company, some said that they would use and recommend the products for personal use.
Nature of the customer
Customers that interact with the company are people that are seeking more in life. Data collected showed that about a fifth of the respondents used Master Kit for health purposes and to improve their relationships. Majority of the respondents however reported to use the product to better their financial status and professional capabilities. Further, the demographic of the respondent leaned towards mainly women and persons aged between 31 and 40. This demographic represents an individual that is attempting to better themselves and recognize what they need.
Customer interaction with the product interfaces
Majority of respondents interviewed reported that they knew how to use the Master Kit interface and other products. However, some were inclined to the Situational training and agreed to an extent with the axioms used.
Customer satisfaction
More than 50% of the respondents stated that their expectations were met by the products. Respondents that complained were mostly those that did not follow the recommendations or did not follow instructions from the training tools to the letter. The existence of customer care services offered by the company ensured that such respondents were able to navigate the site and use the products.